Sticker Packs vs. Sticker Sheets: How to maximize your marketing with the right sticker product

It's no secret that stickers will elevate your marketing game. But when it comes to giving a long-lasting and clever impact on customers, event-goers, or fans, two products stand out. You guessed it: sticker packs and sticker sheets.

Here's a breakdown of which product is best suited for what.

Oct 6 2025

TL;DR: Stickers might be small, but they’re marketing gold. Whether you go for sticker sheets or sticker packs, both are powerful tools for spreading your brand in fun, creative ways.

Sticker sheets give you multiple designs on one sheet – perfect for cohesive themes, sleek packaging, and adding extra info with back-paper print.
Sticker packs are all about presentation and experience. They bundle individual stickers (even on different materials) into a collectible set that’s great for merch, giveaways, or branded gifts.

Stickers: your marketing bestie

There's no denying it: Stickers are small, but their marketing power is huge.

They’re affordable, portable, and endlessly customizable (well, almost), making them perfect for spreading your brand anywhere and everywhere.

Your partner in crime at events and trade shows, great for including in packages and customer orders, or simply as fun freebies. Combined with back paper print, your art, design, and offers are accessible and ready to do the work for you.

In this article, we'll dive a little deeper into sticker sheets and sticker packs! We will go through the advantages of both options so that you can choose the one that best suits you and your needs.

People reaching across a table, picking up various colorful stickers.

Sticker sheets - features and benefits

Custom sticker sheets are the ultimate combo of creativity and practicality. Instead of just one design, you get a whole collection on a single sheet, ideal for showcasing an art theme, product line, or brand story.

The bigger size offers tons of value in one single product, and to level up even more: add a back-paper print with information, website links, and a QR code.

Sticker sheets are also easy to hand out, ship, or include in goodie bags, making them a fun and versatile way to get your brand into people’s hands (and onto their favorite surfaces).

Hand holding a custom sticker sheet in matte mirror with red illustrations, including a lucky cat, dice, flowers, and other symbols.

Matte mirror sticker sheet by @redhalftone

Custom sticker sheet with back paper print with the text "MAKE YOUR OWN LUCK" on a bed of sticker sheets.

Back paper print for maximum impact

Hands including a custom matte mirror sticker sheet in a customer order as free merch.

The perfect freebie for customer orders

When to choose sticker sheets?

Opt for sticker sheets if:

You have multiple designs that you want printed on the same material. This allows you to create a story utilizing both the designs and the surrounding background.
You are looking for the sleekest, neatest option. A single card is less bulky and easier to fit in people's hands and packages.
You want to add additional information, may it be text, images, website links, and QR-codes. The back paper print option is superb for this.
You want to be able to customize both the shape of the sheet and the individual designs. By adding custom cutlines to the border and around each design, you have full control of the outcome.

Heart-shaped sticker sheet with messages like "sweet on you" and "share my love", with colorful stickers in the background.

Sticker packs - features and benefits

A sticker pack is like getting a mini treasure chest of creativity.

They bundle multiple stickers together in one neat set, making them perfect for merch drops, event giveaways, or branded gifts. Each pack can tell a story, highlight a collection, or showcase a brand’s personality in a super tangible and fun way.

Sticker packs add perceived value, encourage collecting and sharing, and make your designs feel like something special. Whether you’re selling them or giving them away, sticker packs turn a handful of stickers into a full-on experience.

Custom sticker packs of colorful die cut stickers featuring various designs, labeled LUCKY 7.

Lucky no. 7 sticker packs by @redhalftone

Hands holding colorful, cartoon-style die cut stickers with various designs, from a custom sticker pack.

The stickers printed on various materials

Close-up of colorful "Lucky 7" sticker packs with vibrant die cut sticker designs in holographic and glitter.

Finished packs with bag and custom header

When to choose sticker packs?

Sticker packs are your go-to if:

You have multiple single die-cut designs you want to collect in the same set, or if you're looking to print your stickers on different materials.
You are looking for a stellar presentation of your sticker bundle, complete with your own custom header card.
You're looking to conceptualize or bundle single designs for collecting and sharing. Sticker packs mean more visibility for you, and more fun for your audience.
If you have several places you want to refer the customer to. Back paper print is the final boss here, thanks to the opportunity of printing unique QR codes or referrals on each sticker.