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Two packets of travel-themed stickers with phrases like "Roam the Roads" and "Stuck on Vacation Mode," featuring scenic designs.

Beaumier Hotels

"The collaboration with Stickerapp was very smooth, making ordering, validation, and delivery simple. The sticker packs lived up to our high expectations, and we're very happy with the outcome."

Suitcase-Ready Stickers for @beaumierhotels

If you haven’t heard of Beaumier yet, let us set the scene: Beaumier is a collection of distinctive boutique hotels across some of Europe’s most inspiring landscapes - from the Alpine slopes to the sun-drenched Riviera and tucked-away Provençal villages. Each hotel is deeply connected to its surroundings, blending authenticity with design-forward vibes and a welcoming, unpretentious atmosphere. In other words, they not only got personality, but plenty of it.

So, what better way to bring that personality to life than through a beautifully illustrated custom sticker pack?

Beaumier wanted something memorable that guests could take with them. Not just a keepsake, but a creative token that captures the spirit of each location. The result? A set of large-format, high-quality matte vinyl stickers, each one uniquely designed to reflect the charm of a specific hotel.

At StickerApp, we’re all about helping brands tell their story in playful, tangible ways, and our recent collaboration with Beaumier Hotels is a perfect example of just that. We sat down with Antoine Lejeune, Brand & Content Manager at Beaumier, to talk about their vision behind the sticker pack, the creative process, and what made this collab such a hit.

StickerApp: Hi Antoine, we're thrilled to partner up with you and Beaumier Hotels for this collab! What were your objectives with this sticker pack, and why did you choose stickers?

Antoine: We're big fans of printed objects in general, and it's something we pay particular attention to when developing a site as well as brand identity. We wanted something that could be a gift or souvenir that our customers could take with them: simple, visual, and qualitative, and decided on a custom sticker pack. The packs include custom-designed stickers of our Beaumier Hotels and can be found at the reception desk of every hotel. The idea of the pack was to offer the possibility of having the entire collection of stickers, without having to stay in all the hotels. However, in my opinion, visiting each hotel is obviously the best way to collect them all!

StickerApp: What a great idea! How did you go about designing the stickers and the pack?

Antoine: We worked closely on our identity with Atelier Saint Lazare and its Paris office. This collaboration led to an encounter that forged the brand: Hubert Poirot Bourdain. We've been working with this talented illustrator since the brand's inception, and he creates each of the hotel stickers for the illustrative side, under the artistic direction of Atelier Saint Lazare.

Rocky coastline with turquoise sea, distant mountains, and a cloudy sky. A person relaxes on a paddleboard near the shore.
  1. Logo with mountains, a globe, and a sailboat on water. Text reads "Roam the Roads of Lands Remote" and "Beaumier."
  2. Blue and white logo of Le Fitz Roy with a mountain illustration, labeled "Val Thorens 2300m - Alpes" and "Beaumier" at the top.
  3. Orange octagonal sign with "Beaumier Le Val Thorens" text, featuring a skier illustration and "Alt. 2300 M Alpes" at the bottom.
  4. Illustration of a village with a church and trees in a yellow arch frame. Text reads "Capelongue, Bonnieux, Luberon."
  5. Vintage-style illustration of a car driving through mountains, surrounded by the text "L'Alpaga Megève Beaumen."
  6. Illustrated poster of Grand Hotel Belvedere, Wengen, Schweiz, featuring mountains and a green train in a yellow oval frame.
  7. Blue and white vintage-style label for "Les Roches Rouges" in Saint-Raphaël, featuring a coastal scene with a lighthouse.
  8. Retro-style logo with "Petunia" text, featuring a sun, sea, and island silhouette. Text reads "Ibiza - Islas Baleares" and "Beaumier."
  9. Vintage-style emblem for "Le Galinier" featuring an illustration of a gate and trees, with "Provence," "Lourmarin," and "1825" text.
  10. Illustration of Lourmarin village with "Le Moulin Beaumier" text, showing buildings and trees in an oval frame. Altitude 200m, Luberon.

StickerApp: Great! What format and materials did you choose, and why?

Antoine: Our stickers are deliberately large, averaging 10 and 15 cm on the longest side, as the original idea was for our customers to dress up their suitcases. The bigger format also leaves more room for creativity, so we don't have to leave our customers with anecdotal material. We opted for a simple, high-quality, durable matte vinyl.

StickerApp: Superb! How do your customers get hold of the stickers and packs?

Antoine: We give away individual stickers at the reception desk of every Beaumier hotel in Europe, and have packs available for purchase. We also include them with each of our gift vouchers, in a beautiful box, along with the voucher. In addition to this, they are also great to share with partners or prospects.

StickerApp: Have you received any feedback from your guests and staff?

Antoine: We have! The response has been nothing but positive, both to the designs and to stickers as a collectible. We can't wait to see them in circulation, stuck here, there, everywhere, inspired by our customers' ideas.

Person sitting on a balcony with a drink, overlooking snow-capped mountains and a clear blue sky.
Hands holding various colorful vintage-style stickers against a dark background, featuring designs and text in French.
Some of the beautiful Beaumier stickers.
A collection of colorful travel-themed stickers as a sticker pack from "Beaumier" on a wooden surface.
The beautifully designed inside of the sticker pack.

Marketing to stick to

"The collaboration with Stickerapp was very smooth, making ordering, validation, and delivery simple. Having Séverine as our dedicated and committed contact person also made a big difference, and we truly felt that we were taken care of throughout the project. The result lives up to our high expectations, and we're very happy with this collaboration!"

Antoine Lejeune, Brand & Content Manager at Beaumier

The word "Beaumier" written in elegant, black cursive font on a white background.

Like what you see? I'm here to help.

Your stickers deserve the best, and we don’t mess around. Premium materials, top-tier printing, and durability that laughs in the face of rain, sun, and dishwashers. Stickers from StickerApp stand the test of time as much as they stand out from the crowd, which is what your stunning designs deserve.

Questions? Wild sticker ideas? Shoot me an email at severine.monsonego@stickerapp.com or smash that button below.

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    "At Yamay, we order labels from StickerApp for our products and are thrilled with the results. The stickers come in convenient rolls, ideal for our bottle application process, and the quality exceeds our expectations. The seamless ordering process and exceptional support from their staff make StickerApp a standout choice. We highly recommend them."

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  5. "We have been using sticker app for a couple years to create fun extras for our packages. Our customers LOVE receiving our sticker and have started collaging them on their water bottles and computers! It’s an extra fun perk to opening an order from us."

    Beckie With The Good Stuff
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