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Sold out on the first evening, swapped long after the last concert. Discover how WAND Festival, Swiss street artist BRAINFART, and StickerApp turned trains and sticker packs into a real part of the experience.
Some festival merch ends up in a drawer. This one ended up all over Chur, Switzerland, and all over Instagram.
At the end of June, more than 50 street artists turned Chur into a huge open-air gallery for the very first WAND Festival. Murals, live painting, concerts, food trucks, and a Bombers Battle filled three days in 38°C heat. Festival organizer Florian "Bane" Florin wanted stickers to be part of the experience, so he came up with a sticker pack concept, and we got to print it.
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For the artwork, the festival brought in the Swiss street artist BRAINFART. BRAINFART drew the sticker designs and shapes, including more than ten exclusive colouring stickers, all in BRAINFART's signature style. During the festival, BRAINFART also ran the booth, selling the sticker packs, hosting a sticker workshop, and running a swap meet in the RhB Park.
The real highlight of the booth was the Sticker Train: an SBB commuter train in classic BRAINFART style, printed and waiting to be painted, legally. The individual trains stick together, so bit by bit visitors built one huge whole train full of different styles.
"Yes, you read that right: a train where stickerheads could finally leave their piece, all official. The kids especially could barely be dragged away." — BRAINFART
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The sticker packs didn't last long. Some were completely sold out on the very first evening, and from there the concept kept spreading. Visitors tagged the festival in videos and stories, stuck their stickers everywhere, swapped with each other, and teamed up to find the designs they were still missing.
"Some of the sticker packs were completely sold out on the very first evening, and after that, the whole thing really took on a life of its own." — Florian "Bane" Florin, organizer of WAND Festival
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A good sticker pack is about more than good stickers: the mix matters too. The WAND packs were put together so that collecting and swapping was half the fun. That turned the stickers into something people talked about, traded and hunted for.
"The packs were so cleverly put together that collecting and swapping was fun, and the stickers became a real part of the festival experience." — Florian "Bane" Florin
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"The very first WAND Festival in Chur was a huge success. Creative, colorful, and packed with great vibes. Knowing that the StickerApp stickers inspired so many people to join in and get creative made the experience even more rewarding. A huge thank you to StickerApp for the fantastic collaboration."
BRAINFART, Street Artist and Illustrator
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Your stickers deserve the best, and we don’t mess around. Premium materials, top-tier printing, and durability that laughs in the face of rain, sun, and dishwashers. Stickers from StickerApp stand the test of time as much as they stand out from the crowd, which is what your stunning designs deserve.
Questions? Wild sticker ideas? Shoot me an email at nora@stickerapp.com or smash that button below.
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"With Stickerapp we have found the right partner to take our storytelling to the next level. With the high-quality sticker sets for our AHEAD collection we were able to create a highly emotional and exciting product together. Individuality and freedom reflect the values of the AHEAD road trip. Many thanks to StickerApp. We look forward to further joint projects."
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"At Yamay, we order labels from StickerApp for our products and are thrilled with the results. The stickers come in convenient rolls, ideal for our bottle application process, and the quality exceeds our expectations. The seamless ordering process and exceptional support from their staff make StickerApp a standout choice. We highly recommend them."
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"Been ordering stickers for over two decades and StickerApp is by far the best I’ve ever come across. Awesome ordering experience, quality and service"
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"Working with sticker app has been so amazing, we’ve been partners for years! Love what they do and how they do it."
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"We have been using sticker app for a couple years to create fun extras for our packages. Our customers LOVE receiving our sticker and have started collaging them on their water bottles and computers! It’s an extra fun perk to opening an order from us."
Our materials have been hand chosen by our team to ensure the highest quality, here are some great products with different ways to utilize them.
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