What is the difference between a label and a sticker?

Stickers and labels are both printed adhesive products and use similar materials and print technology. The difference is what they are for, how they are delivered and how they are used.

What is a sticker?

A sticker is a standalone adhesive graphic where the design itself is the product. Stickers are made to look good and last, for branding, merch, decoration and long-term use on personal items and equipment.

• Printed on durable materials such as PVC (vinyl), PP, PET and paper

• Often laminated for water, UV and scratch resistance

• Usually delivered as Die-cut Stickers or on Sticker Sheets

• Made for indoor and outdoor use

• Focused on expression, branding and looks

• Applied by hand (peel and stick)

Common uses: laptops, water bottles, helmets, artist merch, promotional giveaways and packaging inserts.

What is a label?

A label is a functional adhesive product that identifies, marks or gives structured information about an item. Clear information and fast application come first, especially for packaging and logistics.

• Delivered on rolls (for dispensers and labelling machines) or on sheets

• Made from thinner, flexible label materials that suit packaging

• Can use special adhesives, such as freezer-safe, food-safe or removable

• Shows structured information: ingredients, barcodes, warnings, batch numbers

• Finished with varnish or laminate, or left uncoated, depending on how much protection is needed

• Made for short- to medium-term use, depending on the environment

• Applied by hand or by machine, depending on the format

Common uses: product packaging, jars, bottles, shipping, inventory, barcodes, ingredient lists and QR codes.

Which one should you choose?

Choose stickers if you need:

• Long-lasting, durable graphics

• Strong visual appeal for branding or merch

• Outdoor or heavy-use performance

• Separate pieces to hand out or sell

Choose labels if you need:

• Product information on packaging

• Rolls for fast or automated application, see Labels on Roll

• Thin, flexible material for packaging

• Easy peeling, high volumes or regulatory labelling

Still not sure?

Email our support team and tell us about your project. We'll help you choose the right product, material and adhesive. Our guide Stickers vs Labels: What's the difference? goes deeper.