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Labels
What is a label?
A label is a functional adhesive graphic where the information is the product. It's defined by what it communicates, while a sticker is defined by its design and a decal by the surface it's made for.
Labels identify, instruct, organize or support the product they're attached to, for example on packaging, in logistics or as product information.
Label anatomy
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Finish: The protective layer over the print. Depending on the label material, it's a glossy or matte laminate, or no coating at all (Kraft paper is always uncoated).
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Design: Your artwork and information, such as product names, ingredients, barcodes, instructions or regulatory information.
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Material: The base material that carries the design, for example PP, PET or Kraft Paper.
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Adhesive: The pressure-sensitive layer that sticks the label to the surface. Our labels use a permanent adhesive.
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Backing liner: The protective layer over the adhesive, removed when you apply the label. Labels come on a roll or on a sheet.
Labels vs. Stickers vs. Decals
Stickers, labels and decals are all adhesive graphics. What sets them apart is what defines the product.
Category | Defined by | The product is | Primary purpose | What matters most |
Stickers | Design | The design itself | Decoration, branding, or personal expression | The design |
Labels | Information | The information it carries | Identify, inform, instruct, or organize | Clarity and readability |
Decals | Placement | The surface or environment it's made for | Perform on a specific surface or in a specific environment | Placement, material, and durability |
Explore Labels
Products: Compare our label products, how they're delivered and how they're applied.
Materials & Finishes: Label materials, adhesive and finish options.
Design Help: Get your file ready for print, with file requirements, bleed, cutlines, colour and effects.
